Apple has moved towards creating its own search engine to compete with the technology company Google. Actually, the company has recently made changes in the latest operating system iOS 14 of the iphone. According to the Financial Times report, iOS 14 has outpaced Google for some search functions.
Searching in the search window that opens when swiping on the iPhone’s home screen (Today view), instead of Google results, is being reported as an Apple generated list. Technology experts believe that this ability of web search is important in Apple’s in-house development.
However, Apple declined to comment. Actually, Apple has so far been famous for hiding its internal projects. But this step is increasing the evidence that she is working on preparing a competitor of Google’s search engine. Two and a half years ago, Apple turned to Google search chief John Giannandrea. It was then felt that the company was strengthening artificial intelligence capabilities and Siri virtual assistant, but Apple’s eyes were on John’s own specialty.
Giannandrea also had experience of running Google search engine for 8 years. It is also important for Apple to prepare Google search option, because last week only the US Department of Justice filed a case. This is against the hefty amount given by Google (58 thousand crore to 87 thousand crore rupees annually) to Google as the default search engine in the iPhone.
Making of Apple search engine is not easy
Creating a search engine is not easy. Apple has stumbled into creating a competitor to google in 2012. The Apple map was so flawed at the time that top official Scott Forstall had to resign in front of Steve Jobs. However, Apple has the means by which it can create index web.