Hi friends! The reel is becoming quite popular on Instagram these days. Everyone is addicted to the reels, it must be because we are living in the digital age. You may also want to know how to use Instagram reels to grow audience, so you are at perfect place. Here we’ll discuss about:
How to use Instagram reels even for your business account also? How to increase followers from Instagram reels? Best tips and tricks to create Instagram reels.
What is Instagram Reels?
Instagram reels are a new way to make short funny entertainment videos, that you can share it with your friends, group and anyone on Instagram. It’s a content format that allow you to share your 15-second video clip including audio with others. And a variety of effects and filters can be added to the video. The Instagram reels were first launched in Brazil in late 2019, but are now available for more than 50 countries.
How do you get Instagram reels?
Select the reels at the bottom of the Instagram camera. You’ll see a lot of creative editing tools on the left side of your screen to help you create your reel:
- Audio: Search for a song from the music library. You can only use your original audio by recording reels with it. When you share a reel with your original audio, your audio will be responsible for you, and if you have a public account, people will reel with your audio by selecting “Use Audio” from your reel. Can manufacture.
- Timer and Countdown: Set up timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.
- AR effect: Select an effect from the Instagram effects gallery, to record multiple clips with different effects.
- Speed: Choose to speed up the higher or slower part of the video or audio you select. This can help you stay on a beat or make slow-motion video clips.
- Align: Help record your next clip before you make it, such as making changes to outfits or creating seamless changes to add new friends to your reel.
How to share Instagram Reels?
If you are satisfied with your reels, you can click on the Next button to access the share page. Write an engaging caption with emojis that captivates your audience. Then click on the cover to edit your cover photo or add a cover photo from your phone. However, if you do not want to post your Instagram reels yet, there is also a suggestion for this, you can click Save Draft to save it and post it in the future.
If you have a personal account: Reels follows your privacy settings on Instagram. You can share the feed so that only your followers can see your reel. People will not be able to use original audio from your reels, and people may not share your reels with others who do not follow you.
If you have a public account: You can share your reel at a dedicated place in Explore, where it can be viewed and searched by the great community. You can also share your reel with your followers by posting your feed or by chatting. When you share a reel with certain songs, hashtags, filters, or effects, your reel may also appear on dedicated pages when someone clicks on that song, hashtag, or effect.
How to watch Instagram Reels?
If you want to watch Instagram reels, here are a lot of methods to watch or to have a look the reels.
Open Instagram app or browser then find your feed until you watch a reels video. You can see reels icon on the top of any video. Finally tap on that icon, and it will take you to the reels section. The video will play until you sweep down for next Video.
Another way to view the reels is to go to the news feed below of the screen with the magnifying glass icon. You will see a huge reels video at the top. Tap the reels and swipe down to watch more reels videos.
How to watch your own published reels
If you have posted any of your reels, you will definitely want to see them. For it, go to your profile section, then click the giant reels icon near your post section.
Dimensions to create perfect reels
The ratio of Instagram reels is exactly the same as Instagram stories, or if you say 9:16 (1080 x 1920), would you all know that. But do you know that when these reels are seen in the newsfeed, the top and bottom become 15×15% smaller i.e. 4: 5. How to solve it?
You want to make sure that the main view of your content is lined up within the 4: 5 ratio area, and that it is fully centered in the middle of the 9:16 screen. When the video appears in Instagram Reels news feed, it is still appealing to behold and not cropping head off, while still in the Reels library at an intended ratio of 9:16.
Tips to use Instagram reels for business
However, when Instagram Reels launched in 2019, some big and active businesses took full advantage to create their audience. The brand should seize the opportunity to be the first producer on Instagram reels and engage a new type of audience — people who like quick and easily digestible content. In addition, brands can collaborate with new creative talents to experiment with reels content.
Confident? Then, here are five ways you can use Instagram reels as your social media marketing strategy:
Share educational or knowledgeable content
Providing people with some beneficial things is a very good job and you can also grow your audience by this. So know some beneficial methods: 5 tips to become fitness model, secrets to make delicious Italian food, how to switch iPhone to android and more… There are so many useful topics to share with your audience.
Showcase your product or review something
One of the best things is that people who do not follow you on Instagram will also be able to see your content, and what would be better than this. If someone has to buy a product, then Instagram will show your reels at first, but for that you will have to write a wonderful and magnetic description, that will attract buyers or clients.
In addition, you can collaborate with Instagram influencers to promote your product.
Announce your sale to others
How about using the reels to announce your sales and exclusive deals or offers? Many people are desperately waiting for any sale, deal and offer. And you can take advantage of this and can garnered a lot of engagement from Instagram users.
Tip of reward
Think of it this way: Many brands have been successful on Tiktok because they show their human side and stay perfect all the time, this is what Tiktok users want to see.
Make your reel helpful, analyze what kind of time is going on now, and think what people need more. Then make reels and see the difference. Do not pay attention to your video quality in Instagram reels, pay attention to how true your content is and how much it will benefit from it. Analyze which type of audience you have, and according to them create content.
Hope you are satisfied with the problem “How to use Instagram reels?”. So, create your Reels and grow traffic.