Ford and Google announced a six-year strategic partnership. Under this, Google’s Android operating system will be installed in the infotainment screen of all Ford cars and trucks from 2023. With Android operating system, drivers will be able to use Google Map for in-vehicle navigation and Google Voice Assistant without Android phone. Since 2007, all vehicles in the Ford portfolio have been coming with the company’s sink system. At the moment it is unclear whether Ford will continue to use the Sync name on this new system.
In-car version of Google Play Store will be found in vehicles
From 2023, Ford will begin offering an in-car version of the Google Play Store to download apps for things like car music, audiobooks and podcasts. Ford and Google officials said – Google will be the service provider of Ford for cloud data storage. Ford will also use Google’s artificial intelligence and data analytics capabilities to improve things like customer service, manufacturing and marketing.
As part of their partnership, Ford and Google will form a group called Team Upshift, which can work together with companies in new ways. For example, this team will work on things like improving online car shopping experience using customer data. At the moment the companies did not disclose the financial terms of the partnership.
Get software update in car like a phone
Newer models such as the Ford Mustang Mac-E and the redesigned F-150 will get ‘over the air’ software update downloads just like smartphones. Customers will not have to go to the dealership for software upgrades. The same facility will also be available for vehicles with the new Android Auto operating system.
Drivers with an Apple device will still have access to the Apple Car Play, so that they will be able to use their phone through the car. Amazon’s Alexa voice assistant system will also be introduced in vehicles according to the customer’s preference.